Quick Answer: The Levi’s and Cherubim Bicycle collaboration debuted in 2012 as the concept bike for the “Levi’s Commuter” line, with limited-order production beginning in 2013. Hand-built by Shinichi Konno of Cherubim, the matte-black urban bike featured Shimano Alfine internal gear shifting, disc brakes, and an eccentric bottom bracket for chain tension. It originally sold for roughly $4,725 including tax.

This week’s Japanese Bicycle of the Week is
another Cherubim Bicycle masterpiece — and one of the most unusual machines the famed Tokyo framebuilder ever produced. In 2012, when Levi’s unveiled their “Levi’s Commuter” apparel line, they tapped Cherubim to build a concept bike that married denim-brand heritage with Japanese handbuilt craftsmanship. The response was strong enough that Levi’s released it for limited-order production, and the example shown here is believed to have rolled off the line in 2013.
For collectors who know the marque, this bike sits in interesting company. Cherubim is best known for race-bred steel and showpiece customs, so a commuter built for a fashion label is a genuine outlier in the catalog. If you want the fuller picture of the brand’s range, our Cherubim Bicycle Review: Super Touring Edition covers a very different side of Konno’s work.

Contents
A Matte-Black Frame With Dual Branding
The matte-black painted frame is the bike’s defining visual. Both the Cherubim and Levi’s logos appear in subtle black-on-black, so the branding reads as texture rather than decoration — exactly the understated look you’d expect from a denim collaboration. It’s a finish that has aged remarkably well, and one reason the bike still turns up in collector conversations more than a decade later.
Up front, a semi-drop handlebar gives riders both a comfortable upright position and a more aerodynamic grip when needed, paired with a clean thumb shifter for the internal hub. It’s a layout built for real city riding, not weekend posing.

Shimano Alfine Drivetrain and Disc Brakes
The standout technical feature on this Cherubim Bicycle is its use of Shimano Alfine internal gear shifting combined with reliable disc brakes. The internally geared hub keeps the drivetrain sealed against weather and road grime — ideal for a commuter that needs to start every morning without fuss. Disc brakes round out the all-weather, low-maintenance philosophy.
🔧 Coach’s Pick: Restoring a vintage internal-hub bike? Keep stored chains and hardware rust-free with Evapo-Rust — a staple in my own restoration kit.
The bottom bracket is eccentric, which lets the rider adjust chain tension easily — a necessity on a single-cog internal-hub setup. Shinichi Konno explained that Cherubim chose the eccentric design specifically to keep the wheel-to-seat-tube distance constant, rather than relying on a horizontal sliding-dropout mechanism. It’s the kind of detail that separates a true frame builder’s solution from an off-the-shelf one.

What Did the Levi’s Cherubim Cost?
At launch, the price worked out to roughly $4,725 including tax after converting from yen. That positioned it well above a typical commuter and squarely in boutique-handbuilt territory — fair, given that every frame came from one of Japan’s most respected workshops. Surviving examples rarely surface on the used market, which keeps demand high among collectors of vintage Japanese bicycles.
If your interest runs to other handbuilt Tokyo machines, the Mr.I Equilibrium titanium-carbon hybrid shows where Konno’s design thinking went next, while the Zunow KYGM 650B custom is another collector-grade example worth a look.

The BB is eccentric, allowing for easy chain tension adjustment. Shinichi Konno explained that they chose an eccentric design to keep the wheel-seat tube distance constant, rather than using a sliding mechanism.

Frequently Asked Questions
Who built the Levi’s Cherubim bicycle?
It was hand-built by Shinichi Konno of Cherubim, a renowned Tokyo frame building workshop, as a concept and limited-production bike for the Levi’s Commuter line introduced in 2012.
What drivetrain does the Levi’s Cherubim use?
The bike uses a Shimano Alfine internally geared hub paired with disc brakes and an eccentric bottom bracket for chain-tension adjustment, making it a low-maintenance all-weather commuter.
How much did the Levi’s Cherubim bicycle cost?
At release in 2013 it sold for approximately $4,725 including tax, converted from the original yen price — placing it in boutique hand built territory.
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